Tablet market is a paradise? No, although it has already broken the dominance of Apple and other manufacturers expanding to the mass consciousness of the client, it emerged another obstacle: a lot of competition. It is not yet as large as in the segment of smartphones, but it should be borne in mind that smart phones are sold much more. Writing short: both markets are not easy. Meanwhile, place them looking a corporation associated with a completely different industry: Tesco. Madness? Maybe so, but lies in the method.
Electronics under the sign of Tesco
A few months ago the media news said, according to which for some time in the smartphone market will be created by Tesco. Not given too many details, but announced that it will be a product comparable in terms of the technical data to smartphones with high-end pricing. Tops cooperating with the Android device is expected to be available by the end of this year and probably will surprise customers attractive price. Chain stores do not want to make money on the device, it is possible that it will make the whole business or go out in it to zero. At least at the beginning. For confirmation of these words is enough to mention that the company last year unveiled a tablet Hudl exhibiting an attractive price-performance ratio and capabilities:
Hudl is a really successful proposal tablet equipped with a 7-inch display, because it is running Google Android version 4.2.2 Jelly Bean, and its computational power will provide 4-core unit with a clock frequency of 1.5 GHz. The image will be presented at a resolution of 1440 x 900 pixels, and the data will find its place on the 16-gigabyte built-in memory can be further expanded by using a micro SD slot that supports cards up to 32 GB. Also on board was found for the network card, WiFi, Bluetooth, GPS, micro HDMI output, main camera with an unknown number of megapixels, two speakers, and a battery providing up to nine hours on a single battery charge. Hudl will be available in several colors housing – black, blue, red and purple. – Hudl Paul wrote about in the pages of tabletManiaKa
Tesco has provided an interesting tablet on the market, it's time for the smartphone. But the question arises: why sell at cost (or at a price that ensures profits, but not very attractive) electronic equipment and push the industry in which the problems collided giants the likes of BlackBerry, Nokia or Motorola? To answer this question, it is sufficient to recall another giant: Amazon.
Instead of "iPad killer" idea for a great business
Since its release, Kindle Fire tablet has passed a couple of years. Contrary to previous announcements before the presentation, the equipment proved to be "iPad killer", but Amazon had from the beginning to the device other plans – he did not want it to compete with Apple and corporations receive the Cupertino her devoted fans (if that's even possible). The U.S. was not going to shop or make coconuts on the same hardware, which is the basis for Apple's business. Introduced here a completely different model: sell you cheap device, and with it you will be doing shopping with us. The Kindle Fire was a hit, as was proposed in a pretty good price very decent tablet (the market was significantly poorer in tablets than today). Amazon has sold millions of pieces of equipment. And thus earned millions of potential customers who are on hand at all times have access to sales empire.course, there is the question of whether this form of doing business is profitable? In reply just write that Amazon continues tabletowy project, and now extends it with a product that the market is waiting for several years: own smartphone Fire. This is the basis for building the ecosystem effectively besetting the client (and his wallet). Amazon in the duet with one of the American operators can provide users with an attractive smartphone subscriber agreement, to open before them a number of other options and bonuses. It's not just shopping, but also communication, entertainment, mobile payments – to maneuver a lot. Amazon has strengthened its business, and others apparently intend to make use of this lesson.
The need to implement new solutions
His actions of the Amazon could light a warning lamp in the offices of many directors chain stores. First of all, these "traditional", but smaller stores can not feel safe. Here it turned out that the company is managed by Jeff Bezos wants to permanently distract people from the competition and focus their attention exclusively on their products and services. Invented how to do it and put the plan into effect. This project does not make that in a few years the network size Tesco fall, but in the long term, they would have serious problems in attracting customers to each other. Opening the e-commerce services is not enough.
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Shopping in stationary stores are still very popular, especially in the case of food products, but it is no secret that in the future the market will be dominated by commerce or mixed services: client benefits from purchasing supplies for your home, or only received previously purchased goods in the shop ( are other variants). It is difficult to say what role will be played by the traditional shops and traditional commerce in general – that's the question on the other post. It is clear, however, that the duration of the old schemes is not the best solution, and in a few years could become dangerous for shops.Tesco therefore decided to perform a major step forward and build your own consistent ecosystem. Here you can find shops stationary, the option of shopping online and deliver them to the address indicated, the loyalty program, as well as services Mobcast (sale of e-books), and Blinkbox (VoD). Now Throw into this device to consume digital content and online shopping (already mentioned tablet and smartphone). And this is not the end – it is still mobile, mobile payments and broader banking services, the possibility of expanding the ecosystem of applications for przeróżnym application. You also can not forget that Tesco przywiązywałoby to each customer and gathered information about them, and they are still very valuable commodity. It sounds interesting and well presented in the design phase. Just what the implementation of the plan?
Customers will be interested in this?
At the beginning of this question should be referred to the electronic equipment whether people will want to buy a tablet / smartphone brand Tesco? The answer is simple: they are already doing (this applies to the tablet – smartphone does not hit yet for sale). Within a few months Tesco succeeded sell hundreds of thousands of pieces of the tablet Hudl. The plan is the successor to this product:
Tesco Hudl 2 is a really interesting proposition tablet equipped with a 8.2-inch display – the equipment is running Google Android version 4.4 KitKat, and its computational power will provide 4-core Intel Atom Z3735D unit with a maximum clock frequency of 1826 MHz with Intel HD graphics chip Graphics and 2-gigabyte main memory RAM. The image will be presented at a resolution of 1920 x 1200 pixels. For information and applications manufacturer has reserved 16 GB of internal memory of which the user will remain at the disposal of about 9 GB. Technical specification also includes: 5-megapixel main video recording in Full HD, a dedicated video camera connections of the matrix 1.2 megapixels, network card, WiFi, Bluetooth, and GPS receiver. – So we wrote about Hudl 2 in mid-May
Customers buy this stuff, because it attracts them attractive price. You better informed they also know that the product performs well in combination price / quality. If that is not enough, it probably will be more widely Tesco to promote the entire ecosystem and show people the benefits from the use of their products and services. And when a man has once come into this world … Tesco will not have much trouble convincing customers to their devices, should not deter their brand chain stores. Especially since the corporation introduces a new brand : T Digital. That's who you want to associate the actions of the company in the world of digital electronics.package of services offered by Tesco may accrue to people to taste, because everything is gathered in one place, on one device / account. It's a lot easier, which may tempt. With time customers get used to it, and even binding them and the corporation reach its target. In the long run should therefore be a very clever strategy Tesco. observing the actions of Amazon's realized what is most important to trade and how it can look like the future of this business. I began to not only adapt to change but also took up for their creation.
Poland map change?
Featured just project today refers primarily to the UK market, which is the cradle of Tesco. It's among the inhabitants of São company wants to promote its ecosystem. Does this mean that, for example, in Poland, we should not expect mentioned services and products? You can of course write that there would be no surprise – after all, Amazon bypasses our country with their services and is not isolated in this field. This, however, is an opportunity for Tesco – they can go with a bang on the market, which has not yet been invaded by the competition. Remains for us to closely observe whether the benefit of this opportunity and to (possibly) … others will react article interest you? See also other manic columns .
Children do not have, in the space he was not practicing mountain climbing and other extreme sports, but the years away from the manic readers their thoughts on the business side of the IT sector. Texts Maciek will also find on his blog Antyweb.
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