IDC's latest report shows that the tablet market has reached another significant drop. Not only changed the leader. Who is it?
In the third quarter of 2016 the tablet market continues its downward trend. Equipment sales in this segment amounted to only 43 million units, which is also the 14.7% decrease compared to the same period in the previous year. Apple passed the 6.2% drop in sales of tablet compared to the previous year, which translates into profit 9.3 million sold this type of equipment in the third quarter of this year. As a result, the company from Cupertino gained 21.5% market share. In second place was taken by Samsung with 15.1% share and 6.5 million copies sold. The third place occupies the Amazon, which can boast the result of 3.1 million tablets sold, which is 7.3% market share.Interestingly, fourth and fifth place went to turn Lenovo and Huawei. The first company sold 2.7 million units (6.3%), while the other 2.4 million tablets (5.6% stake). Here are the praise for Huawei, which alone recorded an increase in sales of almost 30% compared to the same period in the previous year. A significant group with 44.2% share (19 million) are the tablets of less popular manufacturers. Unfortunately, even in this group the decline was too much, because almost a third. According to analysts from IDC, Microsoft Surface tablets have a chance to catch up with the sale of iPads before the year 2020. However, one thing is certain and inevitable – the sale of tablets on the case will continue to decrease. Source: IDC